1917 Mallory Hats Ad by Coles Phillips with soldier, woman's, and men's hats

Description

This is an original Mallory Hats advertisement from 1917 in Collier's Magazine and illustrated by Coles Phillips.  It shows an American soldier in Amry hat as well as men's and women's fashion styles in a black and white Art Deco Style.  This treasure would look great framed in your collection or as a gift.
Aprox Size: 11 x 14 inches
Coles Phillips was one of the great American Art Deco illustrators living from 1880–1927.  Working between WWI and the late Twenties, Coles Phillips was the first to introduce Art Deco styles into advertising design. He illustrated magazine covers for the Saturday Evening Post with very modern and seductively designed women. Some social historians actually give Phillips credit for the first pin-up girl, later known as "The Fadeaway Girl". During the twenty-year period between 1907 and 1927, Coles Phillips was ranked with Parrish, Leyendecker and Flagg as one of the most popular illustrators in the nation.
In 1908, Coles Phillips created a cover, which was to become his signature, his trademark "Fadeaway Girl". Phillips’ "Fadeaway Girl" was cleverly linked to the background color surrounding her by dress color so that she gave the impression of being close and far simultaneously. He subtly combined the foreground and the background in the same color. It was a graphic device, which is used today, but in its early uses was neither a gimmick nor a signature style, it was rather a technique. To create the effect, he had to study the proportions of the canvas, the cover dimensions for its end-use, and the negative shapes so that he would know whether it worked equally well with the positive shapes. All very clever, simple to understand in its solution, but difficult to strategically plan.
Although he did many covers for Life, he also did covers for Good Housekeeping, Colliers, Ladies’ Home Journal,McCall’s, Saturday Evening Post, Women’s Home Companion and Liberty. Several books of his images were published, including A Gallery of Girls by Coles Phillips and A Young Man’s Fancy. As times changed, his work changed with it opening doors to more overt sexuality, more exposed flesh, and that age-worn word, more "titillation" for readers. In 1924, Phillips caused a sensation with his Miss Sunburn, a bathing beauty created for Unguetine sun tanning lotion.
Coles Phillips died in 1927 at 47 years in New Rochelle, New York, a popular residential community for illustrators including JC Leyendecker and Norman Rockwell. The day he died, JC Leyendecker, his good friend and neighbor in New Rochelle, took the four Phillips children into Manhattan to see the Charles Lindbergh Parade on Fifth Avenue.
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The item comes in an archival protective plastic sleeve with a white acid-free backing board.  It will be shipped in a strong and rigid mailer made in the USA out of 100% recyclable materials especially for flat shipping.  It will be marked as special photo materials - DO NOT BEND.  All items have a money-back guarantee - if you don't like the item, then pay for shipping and handling for a refund.  I ship worldwide.