1982 Honda Motorcycle Race Win Ad • Daytona Supercross • Agency proof—laminated

Description

1982 Honda Motorcycle Print Ad
Official Laminated Proof
Jaci Sisson SR VP/Copywriter
Dailey & Associates Advertising
Los Angeles, CA
1 spread ad (slightly smaller than 11” x 17”)
This is a style of ad called a “race-win” which all the motorcycle makers ran when they won a significant race.
This advertisement is different from others you might see being offered. Instead of being cut-out from vintage magazines, these are the press proofs provided directly to the advertising agency who created the ads. They are one-sided and on heavier glossy paper.
These particular examples have been laminated with a plastic cover and a minimal margin in black like a picture frame. This keeps them pristine forever, but it does slightly “gray” them out. So it may be a positive or a negative depending on what you want them for.
These ads were all part of my portfolio as a professional advertising copywriter. I wrote them all and they were laminated because that’s how we showed our work back in the day. Today no one bothers and digital copies are the norm.
Darrell Shultz
Daytona Supercross
CR250R
Will the winner of the Daytona Supercross please stand up.